Karma: The Force of Destiny

A 10-episode drama series that chronicles an American Desi daughter’s journey from being given up for adoption after being born to an aristocratic WASP to then rise against all odds, become the most powerful person on Earth, and seeing if and how she could possibly save humanity from itself.

The story, production design, score, performances, language, and nuances are all ground-breaking and stand out from anything else seen before in the drama genre. It has a crystal-clear point of view that introduces, develops, and brings story arcs to conclusions with classic slow burns and character development as in Mad Men and Breaking Bad, compelling the audience to invest their emotions with characters. It is being made by an American Emmy winning senior leadership team with over 150 years of combined experience at America’s top TV networks.

The target audience are the total of 300M well-travelled, educated, high-income global citizens who are culturally open, Desis settled across the globe, and the intellectually high-end India. This is the audience that pays for Streamers’ subscriptions and showed up in the gate receipts of Beckham and Slumdog because they want differentiated content with a unique, professional, Hollywood-level look at life through Desi colored glasses. They are not the audience that consumes Bollywood films “en masse”. That audience, even though not the target, will still watch the show as it succeeds with its target market.

Our media venture, predicated on the maxim of ‘India to the World’ represents this aspiration -- to be an influential instrument to evolve the arc of humanity, through differentiated programming & creative content rooted in the principles of high thinking, targeting a discerning global audience.

In formulating our content strategy, research that included exhaustive interviews (in person, on phone) across the U.S., and with demographics ranging from 13-year-olds to 70+ were conducted and synthesized by a team of veteran TV (programming and creation) award winners. 170 Concepts were created and tested, and tested till 90% were discarded and only the top 10% were readied for monetization.

Featuring a full range of differentiated lifestyle programming, the plan is to launch with its crown jewel -- a 10-episode drama series anchored in the Indic concept of 'Karma -- a force of Destiny' (scripted & developed as a production-ready series by an Emmy-award-winning team).